Thursday, November 29, 2007

My own (PRODUCT) Red Ideas

I went to the Galleria today with my youngest two trying to get a few things done before the rush of Christmas shoppers makes me want to book a first class ticket to the land of Far Far Away.

Our first stop was the Gap.

I'm sure you've all seen the (PRODUCT)Red campaign that... was created by Bono and Bobby Shriver, Chairman of DATA to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa.
It's an amazing cause that is close to my heart because my next niece and nephew will be coming from that there country.

The items at the Gap are on sale and full of cute little slogans like Ado(red), Discove(red), Admi(red), and Inspi(red). Go out and get you three for Christmas.

That being said, I think they might have under-thought the possibilities of the campaign. Now, I'm no marketing superstar but if they want to see some real money come in, they might want to do a little more product placement. I've come up with ideas of my own and will try them out on you two readers first.

There are the obvious;
For Pajamas - Ti(red)
For the AARP - Reti(red)
For the Soccer, football, baseball player or unfortunately the "Player" - Sco(red)
For the girl who hates skinny jeans - Fla(red)

Why not take them to our local prisons;
For offender serving time for DWI - Slur(red)
For the thief - Burgla(red)
For the killer - Murde(red)
For the brazen convict - Bank Robbe(red)- yes, I KNOW that's not a word but I'm on a roll.

How about the Optometrist? Blur(red)
Or the Auto Body Shop guy? Repai(red)

The momma dog? Litte(red)
My cat, Max, in about two weeks? Neute(red)

What about the two guys we saw at the mall with more make-up on than me?
Transgende(red)?
That was fun,
"Mommy, why do those boys have yipstick on their yips?"
"Oh, my! Look at that giant Christmas tree with all the shiny ornaments!"

How 'bout your t-shirt?
Bo(red)?

:)

4 comments:

Ellen said...

Cute. :) I did see a sleep shirt on Gap.com that said ti(red).

emily said...

Very c(red)ible post Mel!

I do LOVE my product RED stuff. Did you see the cute white hats for girls with ado(red) on them in pink??

The Fournet Family said...

That is so funny! You know I will be at the Gap Galleria tomorrow:)

FYI--I showed your blog to my husband one day...he's now a regular...it's the ONLY one he ever reads...he's a tough one to entertain.

Natalie

JB said...

Ok they have a sco(red) and a bo(red)...I have not yet seen the transgende(red)...that one would be fun to see :)
I got all my nieces and nephews gap red stuff for Christmas...and a toy to go along since my niece told me clothes are soooo BORING :)